Facts don’t convince people in political arguments. Here’s what does.

In his inaugural address last week, President Joe Biden called for unity. But how can Americans come together, given what seems to be growing political contention and deep divides? 

New research suggests the answer can be found in stories, not statistics. People respect those they disagree with more when their position comes from a place of personal experience, not facts and figures, finds a new series of experiments published Monday (Jan. 25) in the journal Proceedings of the National Academy of Sciences. This is especially true when the personal stories are rooted in experiences of harm or vulnerability. 

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