Study: in social media safety messages, the pictures should match the words

IMAGE: Researchers found that parents understood safety messaging better when the picture showed the desired behavior, such as a baby in a bumper-free crib. view more  Credit: The Ohio State University COLUMBUS, Ohio — When using social media to nudge people toward safe and healthy behaviors, it’s critical to make sure the words match the pictures, […]

Voluntary or compulsory? New evidence on motivation for anti-COVID-19 policies

Policies to contain the Covid-19 pandemic require widespread cooperation in order to be successful. Is the German population more likely to follow these measures when they are voluntary or when they are enforced? Dr Katrin Schmelz, a behavioural economist and psychologist at the University of Konstanz and the Thurgau Institute of Economics, investigated this question. […]

Do spoilers harm movie box-office revenue?

Researchers from Western University and University of Houston published a new paper in the Journal of Marketing that examines whether spoiler movie reviews harm box office revenue. The study, forthcoming in the Journal of Marketing, is titled “Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue” […]