Could Apple build a search engine that competes with Google?

“Apple it” just doesn’t have the same ring… (Nathana Rebouças/Unsplash/) Hamza Mudassir is a Visiting Fellow in Strategy, Cambridge Judge Business School. This story originally featured on The Conversation. Small corners of the internet are ablaze with the news that Apple has significantly ramped up its search bot activity. Search bots typically scan websites in […]