Emotionally appealing ads may not always help consumer memory — ScienceDaily

In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers. But according to research from a University of Illinois Urbana-Champaign expert who studies consumer information-processing and memory, emotionally arousing advertisements may not always help improve consumers’ immediate memory. A new paper co-written by Hayden Noel, a […]

Emotionally appealing ads may not always help consumer memory

Emotional appeals in advertisements may not always help improve consumers’ immediate recall of a product, says a new paper co-written by Hayden Noel, a clinical associate professor of business administration at the Gies College of Business at Illinois. Credit: Gies College of Business In almost all successful advertising campaigns, an appeal to emotion sparks a […]

E-cigarettes, as consumer products, do not help people quit smoking, study finds

E-cigarette use has risen steeply and mostly without regulation over the past decade. The devices have diversified into a dizzying array of vape pens, tank systems, “mods,” and more, mass-marketed and sold to the public. The U.S. Food and Drug Administration (FDA) is in the midst of considering whether to approve thousands of pre-market applications […]