Emotionally appealing ads may not always help consumer memory — ScienceDaily
In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates...
Emotionally appealing ads may not always help consumer memory
Emotional appeals in advertisements may not always help improve consumers’ immediate recall of a product,...
Emotionally resilient people better at exercising sound judgment when things get chaotic — ScienceDaily
The more chaotic things get, the harder it is for people with clinical anxiety and/or...