Do promotions make consumers more generous?

Researchers from Nanyang Technological University (Singapore), Shanghai Jiao Tong University, and University of Hong Kong published a new paper in the Journal of Marketing that examines why and how charitable organizations can increase donations by soliciting consumers after retailers’ price promotions. The study, forthcoming in the Journal of Marketing, is titled “Do Promotions Make Consumers […]

Simple, no-cost ways to help the public care for the commons

Researchers from University of Wisconsin-Madison, New York Institute of Technology, University of Iowa, and Cornell University published a new paper in the Journal of Marketing that examines whether it is possible to make people feel as if the property is theirs–a feeling known as psychological ownership–and how this affects their stewardship behaviors. The study, forthcoming […]