Managing large-scale construction projects to avoid cost overruns

Researchers from University of Stavanger, University of Melbourne, and University of Wisconsin-Madison published a new paper in the Journal of Marketing that examines how major projects undertaken by temporary organizations can be better managed so that cost overruns are minimized. The study forthcoming in the Journal of Marketing is titled “Mobilizing the Temporary Organization: The […]

When salespeople advocate for sellers and customers

Researchers from Oklahoma State University, University of Missouri, Iowa State University, and University of Georgia published a new paper in the Journal of Marketing that investigates the question of how salespeople should balance advocacy for the seller with advocacy for the customer. The study, forthcoming in the Journal of Marketing, is titled “Salesperson Dual Agency […]

Cooperation with R&D organizations is significantly distinctive for advanced innovators

The innovation performance of firms depends on their ability to innovate in cooperation with external partners. In a study, HSE researchers found that most of innovation in Russian manufacturing happens in a sort of open processes, but extensive cooperation networks are barely detectable. The study was published in the December issue of Foresight and STI […]

Tapping overlooked marketing data to drive business growth

Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between the data companies create and the productive use of that data. The study, forthcoming in the the Journal of Marketing, is titled “Capturing Marketing […]

Study explores how telemedicine may ease ER overcrowding

IMAGE: Dr. Shujing Sun, assistant professor of information systems in the Naveen Jindal School of Management at UT Dallas is lead author of the study. view more  Credit: UT Dallas Overcrowding in emergency rooms is a costly and concerning global problem, compromising patient care quality and experience. In a new study, a researcher from The University […]

How to maximize the potential of marketing agility

Researchers from University of South Carolina, Singapore Management University, George Mason University, National University of Singapore, and University of Illinois – Chicago published a new paper in the Journal of Marketing that combines the academic research and field interviews with managers to explicate the concept of marketing agility. The study, forthcoming in the Journal of […]

Knowing the model you can trust – the key to better decision-making

As much of Europe is engulfed by a second wave of Covid-19, and track and trace struggles to meet demand, modelling support tools are being increasingly used by policymakers to make key decisions. Most notably, models have been used to predict the Covid-19 R0 rate – the average rate of secondary infections from a single […]