Study: in social media safety messages, the pictures should match the words

IMAGE: Researchers found that parents understood safety messaging better when the picture showed the desired behavior, such as a baby in a bumper-free crib. view more  Credit: The Ohio State University COLUMBUS, Ohio — When using social media to nudge people toward safe and healthy behaviors, it’s critical to make sure the words match the pictures, […]

From the heart: study shows impact of social media appeals from COVID-19 frontliners

IMAGE: Two of the four simulated tweets used in the study show the two types of messages, and two simulated messengers. The other two tweets in the study switched the messages… view more  Credit: University of Michigan Anyone who’s on social media right now has probably seen them: Passionate pleas from health care workers, asking for […]