Best memory foam mattress: Sleep better on one of these picks

Sleep soundly on one of these great memory foam mattresses. (Kim Schouten via Unsplash/) Sleep is rejuvenating and so important for our health. Yet it’s so hard for so many of us to get enough quality shut-eye. The best memory foam mattress will help you fall asleep and stay that way. There are as many […]

Omanis revive memory of village swallowed by desert

Located at the bottom of a valley nearly 400 kilometres (250 miles) southwest of the capital Muscat, Wadi al-Murr is cut off from the main roads Encroaching sands have left little evidence that the Omani village of Wadi al-Murr ever existed, but former inhabitants and curious visitors are coming to rediscover the hamlet engulfed by […]

Emotionally appealing ads may not always help consumer memory — ScienceDaily

In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers. But according to research from a University of Illinois Urbana-Champaign expert who studies consumer information-processing and memory, emotionally arousing advertisements may not always help improve consumers’ immediate memory. A new paper co-written by Hayden Noel, a […]

Emotionally appealing ads may not always help consumer memory

Emotional appeals in advertisements may not always help improve consumers’ immediate recall of a product, says a new paper co-written by Hayden Noel, a clinical associate professor of business administration at the Gies College of Business at Illinois. Credit: Gies College of Business In almost all successful advertising campaigns, an appeal to emotion sparks a […]

How PTSD messes with your brain’s memory centers

Post-traumatic stress disorder (PTSD) is characterized, in part, by unwanted recollections and vivid emotional responses. This means PTSD subjects often suffer from intrusive and distressing memories that go hand in hand with confusing emotional states to unexpected stimuli. These are known as flashbacks in most instances. Additionally, people with PTSD often report difficulty responding to […]

Chemical memory in plants affects chances of offspring survival

IMAGE: Thale Cress grown without inherited memories (left) and grown with the memories (right) view more  Credit: University of Warwick Plants have the unique capability to sense and adapt to changes in their environment This information is stored in the form of ‘epigenetic memory’ which can be passed on to the offspring, resulting in defects […]

Graphene-based memory resistors show promise for brain-based computing

Graphene memristors open doors for biomimetic computing. Credit: Jennifer M. McCann/Penn State As progress in traditional computing slows, new forms of computing are coming to the forefront. At Penn State, a team of engineers is attempting to pioneer a type of computing that mimics the efficiency of the brain’s neural networks while exploiting the brain’s […]