How to make your living room feel more like a movie theater

You don’t need to sit in a big theater to get the full movie experience. (Pixabay/) This week, Warner Bros. announced that it will release all of its 2021 movies in theaters and on HBO Max on the same day. That means you don’t have to venture out into the world to see Dune next […]

Do spoilers harm movie box-office revenue?

Researchers from Western University and University of Houston published a new paper in the Journal of Marketing that examines whether spoiler movie reviews harm box office revenue. The study, forthcoming in the Journal of Marketing, is titled “Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue” […]