Tapping overlooked marketing data to drive business growth

Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between the data companies create and the productive use of that data. The study, forthcoming in the the Journal of Marketing, is titled “Capturing Marketing […]

Study shows disadvantaged communities may get overlooked for climate adaptation funding

IMAGE: Extreme heat threatens the wellbeing of people all over the world, a new study from scientists at the University of Miami (UM) Rosenstiel School of Marine and Atmospheric Science found… view more  Credit: NASA MIAMI–While extreme heat threatens the wellbeing of people all over the world, a new study from scientists at the University of […]