Mask up: The CDC is doubling down on its recommendations

The winter months are setting in across the United States, and this, combined with the holidays is drawing people together indoors at an increasing rate—a key way that we know spreads the coronavirus. (Pixabay /) Despite the recent good news that an effective vaccine to prevent the novel coronavirus could likely be available soon, we […]

When consumers trust AI recommendations, or resist them — ScienceDaily

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of a product (its utilitarian value) versus the experiential and sensory aspects of a product (its hedonic value). The study, forthcoming in […]

New research comparing HIV medications set to change international recommendations

IMAGE: The study’s lead author, Dr. Steve Kanters, who completed the research as a PhD candidate in UBC’s School of Population and Public Health. view more  Credit: University of British Columbia A new study by UBC researchers is set to change international treatment recommendations for people who are newly diagnosed with HIV–an update that could affect […]