Virus variant found in S. Africa may resist antibodies

Antibodies against the novel coronavirus may not work as well against a new variant of the virus identified in South Africa, early data suggest. Scientists recently raised concerns that the variant, known as 501.V2, may be resistant to COVID-19 vaccines, Live Science previously reported. Experts noted that the variant has accumulated a significant number of […]

When consumers trust AI recommendations, or resist them — ScienceDaily

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of a product (its utilitarian value) versus the experiential and sensory aspects of a product (its hedonic value). The study, forthcoming in […]

When consumers trust AI recommendations–or resist them

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of a product (its utilitarian value) versus the experiential and sensory aspects of a product (its hedonic value). The study, forthcoming in […]